銷售與市場部助理其它上課時間：

* 銷售經(jīng)理助理 * 銷售市場部助理 * 商務經(jīng)理助理等

培訓受眾:

* 銷售經(jīng)理助理
* 銷售市場部助理
* 商務經(jīng)理助理等

課程收益:

銷售助理是銷售服務的核心人員，他們處在一個關鍵的位置，需要同時面對客戶，團隊成員和經(jīng)理。除了處理日常關系和管理日程之外，如何能在其他方面發(fā)揮更多有用且公認的附加值
本課程有助于銷售助理在銷售職能的四個關鍵領域中發(fā)揮更大的作用：客戶關系、銷售支持、業(yè)務的績效管理和銷售團隊的激勵。

課程大綱：

1.正確地了解銷售助理的職責
* 確定銷售在企業(yè)中的地位
* 助理與同事及銷售人員的定位與關系
* 如何做一名出色的銷售助理

2.銷售與商務活動跟蹤
* 建立銷售與商務活動跟蹤工具
* 銷售人員對業(yè)績、定額制定、質(zhì)量目標的比較
* 開拓潛在的客戶與“沉睡”中的客戶
* 市場與銷售工作的區(qū)別與關系
* 有效利用展會

3.了解銷售預算，有力配合上司的工作
* 預測、計算和控制預算
* 成本確定
* 各種分類預算：客戶服務、活動經(jīng)費、商務活動開支
* 協(xié)助上級做好應收帳款的信用管理工作
* 銷售預算中相關的財務知識

4.組織銷售人員會議
* 組織年度大會
* 會前、會間、會后的服務
* 準備會議所用各種資料，幻燈片等

5.如何與客戶進行電話交流
* 確認約會——“鎖定”客戶的第一步
* 與潛在客戶聯(lián)絡的技巧
* 令人滿意的客戶服務
1. Defining the role of sales & marketing assistant
* The function of sales and marketing in a company
* The role and relationship of an assistant with her/his colleagues or sales staff
* How to become an excellent sales assistant

2. Following up the sales & marketing activities
* Creating follow-up tools for sales and marketing activities
* Comparison of sales staff’s achievement in terms of sales amount, allocation and target customers
* How to develop new customers
* Differences and relationships between marketing and sales
* Utilizing exhibition as an effective tool

3. Understanding the budget
* Budget forecast, calculation and control
* Determing the costs
* Categorizing budgets: customer service fee, commercial activity fee and etc.
* Credit management
* Related finance knowledge for building budget

4. Preparing & organizing the sales staffs’ meeting
* Organizing the annual meeting
* Service before, during and after the meeting
* Preparing the relevant slides and documents,etc

5. Communicating with your clients by telephone
* Making appointments—the first step to lock the customer
* Communication skills with potential customers
* Satisfactory customer services