銷(xiāo)售與市場(chǎng)部助理其它上課時(shí)間：

* 銷(xiāo)售經(jīng)理助理 * 銷(xiāo)售市場(chǎng)部助理 * 商務(wù)經(jīng)理助理等

培訓(xùn)受眾:

* 銷(xiāo)售經(jīng)理助理
* 銷(xiāo)售市場(chǎng)部助理
* 商務(wù)經(jīng)理助理等

課程收益:

銷(xiāo)售助理是銷(xiāo)售服務(wù)的核心人員，他們處在一個(gè)關(guān)鍵的位置，需要同時(shí)面對(duì)客戶，團(tuán)隊(duì)成員和經(jīng)理。除了處理日常關(guān)系和管理日程之外，如何能在其他方面發(fā)揮更多有用且公認(rèn)的附加值
本課程有助于銷(xiāo)售助理在銷(xiāo)售職能的四個(gè)關(guān)鍵領(lǐng)域中發(fā)揮更大的作用：客戶關(guān)系、銷(xiāo)售支持、業(yè)務(wù)的績(jī)效管理和銷(xiāo)售團(tuán)隊(duì)的激勵(lì)。

課程大綱：

1.正確地了解銷(xiāo)售助理的職責(zé)
* 確定銷(xiāo)售在企業(yè)中的地位
* 助理與同事及銷(xiāo)售人員的定位與關(guān)系
* 如何做一名出色的銷(xiāo)售助理

2.銷(xiāo)售與商務(wù)活動(dòng)跟蹤
* 建立銷(xiāo)售與商務(wù)活動(dòng)跟蹤工具
* 銷(xiāo)售人員對(duì)業(yè)績(jī)、定額制定、質(zhì)量目標(biāo)的比較
* 開(kāi)拓潛在的客戶與“沉睡”中的客戶
* 市場(chǎng)與銷(xiāo)售工作的區(qū)別與關(guān)系
* 有效利用展會(huì)

3.了解銷(xiāo)售預(yù)算，有力配合上司的工作
* 預(yù)測(cè)、計(jì)算和控制預(yù)算
* 成本確定
* 各種分類(lèi)預(yù)算：客戶服務(wù)、活動(dòng)經(jīng)費(fèi)、商務(wù)活動(dòng)開(kāi)支
* 協(xié)助上級(jí)做好應(yīng)收帳款的信用管理工作
* 銷(xiāo)售預(yù)算中相關(guān)的財(cái)務(wù)知識(shí)

4.組織銷(xiāo)售人員會(huì)議
* 組織年度大會(huì)
* 會(huì)前、會(huì)間、會(huì)后的服務(wù)
* 準(zhǔn)備會(huì)議所用各種資料，幻燈片等

5.如何與客戶進(jìn)行電話交流
* 確認(rèn)約會(huì)——“鎖定”客戶的第一步
* 與潛在客戶聯(lián)絡(luò)的技巧
* 令人滿意的客戶服務(wù)
1. Defining the role of sales & marketing assistant
* The function of sales and marketing in a company
* The role and relationship of an assistant with her/his colleagues or sales staff
* How to become an excellent sales assistant

2. Following up the sales & marketing activities
* Creating follow-up tools for sales and marketing activities
* Comparison of sales staff’s achievement in terms of sales amount, allocation and target customers
* How to develop new customers
* Differences and relationships between marketing and sales
* Utilizing exhibition as an effective tool

3. Understanding the budget
* Budget forecast, calculation and control
* Determing the costs
* Categorizing budgets: customer service fee, commercial activity fee and etc.
* Credit management
* Related finance knowledge for building budget

4. Preparing & organizing the sales staffs’ meeting
* Organizing the annual meeting
* Service before, during and after the meeting
* Preparing the relevant slides and documents,etc

5. Communicating with your clients by telephone
* Making appointments—the first step to lock the customer
* Communication skills with potential customers
* Satisfactory customer services