戰(zhàn)略營銷-品牌價值定位工作坊(英文授課)其它上課時間:
培訓(xùn)對象:
對此感興趣的所有對象
培訓(xùn)內(nèi)容:
-Tohelpmarketingpeopletounderstandandexperiencetheprocessofvaluepropositiondevelopmentforthebrand
-Tostrengthenthecompetencyofstrategicthinking,enrichingthetoolkitofmarketingplanning.
課程大綱
1.Marketingfundamentals
Marketingevolutions
Marketingclassifications
Marketingchallenges
2.VPHintroduction
Components
Importance
Applications
3.Target(identification)
Marketsegmentation
Targetidentification4.Consumerinsight
Whatisinsights
Howtogeneratetheconsumerinsights
Persona
5.Competitiveenvironment
Competitiveanalysis
Valuepropositionmapping
6.Benefits/reasonstobelieve/discriminator
FABE
Brandpositioningdescriptio
7.KeysuccessfactorsofVPH
8.VPHbasedIMC