國外統(tǒng)計顯示,新產(chǎn)品
* 概念界定
* 上市失敗原因分析
* 上市操作基本流程
2.顧客的
* 顧客的需求偏好分析——確定你的目標客戶
* 顧客的購買決策分析
* 市場容量估計
3.競爭分析
* 市場競爭程度分析
* 識別主要的競爭者
* 競爭者的反應(yīng)分析
4.產(chǎn)品的市場定位
* 產(chǎn)品差異化分析
* 市場細分
* 市場定位
5.產(chǎn)品的上市計劃
* 產(chǎn)品的功能分析
* 該產(chǎn)品對
* 產(chǎn)品的毛利分析
* 總體策略
* 營銷組合
* 費用預算
1. Overview of new product development and launch
* Definition of new product development and launch
* Key issues of launch failure
* New product launch process in general
2. Analyzing your customer’s need
* Determining your target customer
* Clients’ buying-decision analysis
* Target market size estimation
3. Analyzing your competitors
* Competition degree analysis
* Identifying your main competitors
* Analyzing your competitor’s reaction
4. Determining product positioning
* Product differentiation analysis
* Market segmentation
* Market positioning
5. Planning your products launching
* Functional analysis of the product
* How this product interact with other products
* Profit analysis
* General strategy
* Marketing mix
* Marketing cost and budget
* 市場經(jīng)理、業(yè)務(wù)發(fā)展負責人